Accelerate dealer profitability

The auto industry is changing faster than ever. Raw data and siloed reporting are no longer enough to drive growth and increase efficiency. VizAuto empowers dealership groups by integrating every data set—not just the DMS—to create dynamic visualizations that enable actionable insights. We call it Dealer 360.

Comprehensive, customizable, consumable reporting

Enterprise analytics for every department

Fully customizable

Intuitive, interactive dashboards

Dive into details with hyper-granular data

Mix any DMS and third-party data

Drive efficiency across every department


Consolidate financial reporting and drill down into the raw data and details. Quickly and easily retrieve information without having to scour the DMS and input codes.


  • P&L
  • Balance sheet
  • GL Details
  • Schedules
  • Trial Balance

Key KPIs

  • Net Earnings
  • Gross Sales
  • Units
  • Fixed Ops Gross
  • Receivables
  • Aging
  • Cash On Hand
  • Expenses
  • Assets

Variable Operations

Analyze every aspect of any deal. Monitor and measure sales team performance. Make smarter decisions to power growth with detailed reporting for new/used car sales, PVRs, most popular F&I products, and more.


  • Vehicle Inventory
  • Sales Log

Key KPIs

  • Units
  • Pacing
  • Front PVR
  • Back PVR
  • Deal PVR
  • Product Penetration
  • Days to Sell
  • Day’s Supply

Fixed Operations

Leverage dynamic reporting to improve decision-making and operations, from identifying gross profit leakage to using productivity reporting to ensure proper resource utilization. Customize integrations to find optimal repair order combinations—automatically. Realize higher labor rates and eliminate the expense of a third-party to analyze thousands of repair orders.


  • Closed Repair Orders
  • Open Repair Orders
  • Parts Inventory
  • Closed Parts Tickets
  • Open Parts Tickets
  • Service Retention
  • Fixed Ops Accounting

Key KPIs

  • Retention %
  • Effective Labor Rate (ELR)
  • Sold Hours
  • Labor Gross
  • Parts Gross
  • Pacing
  • Tech Efficiency
  • Productivity
  • Parts Aging


Evaluate the effectiveness of your current efforts and optimize your marketing spend. Combine CRM and DMS data for the most comprehensive view of your business possible.


  • Lead Analysis (CRM)
  • Google Analytics

Key KPIs

  • Leads
  • Appointments
  • Show Rate
  • Close Rate
  • Cost per Lead

Your data. All in one place.

Your data works for you when it’s easy to access, manipulate and understand. Disparate systems, manual reporting and canned DMS solutions inhibit better decision making.

VizAuto analyzes your business needs, applies industry insights and best practices, and creates a customized solution tailored to your specific needs. Leverage years of experience in dealership solutions to aggregate data from all sources including your DMS, CRM, marketing, payroll and HR systems.

Optimize lead generation, evaluate resource utilization, view productivity reporting and more. What’s more, integration is fast and seamless with the most common DMS solutions.

VizAuto provides the power of dynamic, interactive dashboards to bring instant access to insight, wherever and whenever it’s needed. Then, tailor that information and deliver what matters most to decision-makers via scheduled email reporting.

“We created a Fixed Ops KPI dashboard to focus on our repair order performance and have seen a significant improvement in total gross generated. This has helped us generate approximately $10,000,000 in additional CP gross profit year over year.”

Smarter decisions at your fingertips.

Side-by-Side Comparison

Compare stores by any metric in every category with executive-level reporting to evaluate group performance. Stop waiting for month-end reports; proactively identify and resolve issues with dynamically updated operational KPIs. And with built-in, data-driven alerts, you keep your finger on the pulse of your business.

Consolidate DMS Solutions

VizAuto consolidates multiple DMS solutions to streamline data and manage your expanding dealership holdings. Get actionable insights from every department, including service and parts, variable ops, new/used car sales, inventory, accounting, marketing and more.

Customized For You

Your business, customers, and market are unique. So your analytics should reflect your specific needs. VizAuto works to understand your goals and objectives in order to create applications that enable more confident decisions.

Qualified Experts

The VizAuto team has expertise across every department of your dealership group. Our experienced Solution Consultants collaborate with you to identify key KPIs utilizing industry best-practices, all to take your data to the next level.

“Reporting showed we were overstaffed in the sales manager position and understaffed in our F&I positions. Continuously measuring this enabled us to maximize profitability while reducing overall compensation costs, generating an approximate annual net income improvement of $2,500,000.”

Guidance from a qualified team of experts.

Across all departments, you’ll find team members who take charge, take input and take it to the next level. At the end of the day, we work hard to deliver for our clients. Get to know us, and the VizAuto difference.

Kyle Frye

Kyle Frye

Chief Technology Officer, Principal Consultant

Paul Bowser

Paul Bowser

Chief Operating Officer

Dan Stockel

Dan Stockel

Vice President of Sales

Scott Halberstadt

Scott Halberstadt

Solutions Architect